Alt text can definitely boost your SEO for top SERPS positioning, but can writing over two sentences be detrimental to your ROI goals? Just how important is placing an alt text to search engines’ interpretation of your pictures in your post? When you include images in your articles, you should not forget to write a very good keyword enriched description of the images, so the search engines can also read what you are trying to say about the image through the alt text. For sure, placing a very descriptive alt text can improve the accessibility of your blog as well as drive traffic to your website.
For any image on your site, the alt text and alt tag should appropriately describe what’s on it. Screen readers for the blind and visually impaired will read out this text and thus make your image accessible. To avoid confusion, let us define the alt attributes of an image as the alt text, which functions to practically describe what’s on the image.
Indeed, whenever you put an image, you should have prepared an alt text too, so the blind and the visually impaired people can also read the image through the alt text. The alt text should not be created alone for SEO top SERPS positioning.
Create great alt text
Google places relative high value on alt text, but how long should an acceptable alt text be? A good alt text looks like fairly long and descriptive. Can it be over two sentences?
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For example, if you have a specific image of a product, make sure you include the full product name and the product’s ID in the alt text, so it can be easily found. In general, if a long tail keyword would be useful for finding something that is on the image, then you should, by any means, include it in the alt text.
Take time to craft a proper alt text for every image you add to your blog post, because you will truly benefit from all these tiny details. The search engines associate the alt text with the web page content, and thus your page or overall website gets properly index in their search results.
The alt text helps the search engines determine the best results to provide a user searching for images. One tip in writing alt texts is to ask yourself if you would understand the relevance of the alt text when and if ever, you are not able to see the image.
Alt text should be short and not over 125 characters. You should sit and create the alt text before you publish an article to properly relate the image to the context of the page.
The trick is, when you put related keywords, which are the keywords being promoted by that specific content, they can definitely help you improve search engine optimization. Write with the user at the back of your mind and not just the bots.
Using the same alt text and keywords for multiple images may appear as spam. Each image should have a unique alt text. The goal of writing the alt text is to convey and properly present the context as well as the functional information of the image.
Whenever an image file cannot be loaded, the alt text will be displayed instead of the image. Do not spam or do any keyword stuffing. If you give a reasonably accurate version of the image, then you are on the right track. This makes a better user experience.
The alt text optimization is minor, but it truly creates a big impact on your search engine optimization goals for top SERPS positioning. The text should be kept short to maximize its impact, because shorter alt texts are more likely to get indexed by Google and the other major online search engines in a more efficient manner.
Recommended actual length for alt text
Do what is best for the reader in a natural language description of the image. It is best to keep it under 8 to 10 words or around 60 to 80 characters in length, although 5 or 6 words are usually enough.
The alt text could be seen as the cross between the title tag and the anchor text of a link. So, never use it out of context. Limit the length and use a relevant image too. If you are too lazy to address image alt text, they use a blank alt or null value, so people with screen readers can enjoy your page without unnecessary interruption.
Google seemed to count the first 16 words in the alt text of the image and just completely cut the rest of the alt and from the 17th word. Make sure you have a very descriptive alt text max of 16 words. Start now and take your SEO for top SERPS positioning to the next level.