Joining the Jollibee Group is a winning investment. Through the years, the brand has developed into a company with the image that prizes customers above anything else. This is due to the fact that Jollibee has always been up to date with current customer trends, and keeping a keen eye to what their customers are looking for. By constantly introducing new products, and keeping in touch with their customers through various programs and promotions, they practically developed marketing campaigns that truly touched the customers’ sentiments.
From the heritage and secret recipe to its Hot Light and Doughnut Theater, the Krispy Kreme is simply unique. The brand was never the one that followed the crowd, especially the doughnut crowd. The crowd simply loves the taste of Krispy Kreme doughnuts.