The context of grocery shopping and malling in the Philippines is very different from the other countries. If you are new to the 7,107 islands and are a foreigner, you would be amazed to see Filipinos just hang out in malls in Cebu with friends and families. You can’t believe our Filipino mall culture that reflects the importance of the shopping mall in our life. I can’t imagine a world without shopping deals and promos in malls! Have you even wondered why we have so many malls?