If you want to earn money from your blog, then you have to review and analyze user experience, and that would be from the time they land on your blog and read your content. The search engines have been designed to connect people with valuable information and are constantly looking for algorithmic signals that widely demonstrate a strong user experience. One thing for sure – you cannot fake user experience! Focus on building quality user experience by creating content with value.
Search engine optimization for beginners can simply mean making sure your blog has the right structure, such as the correct categories and tags, in a way that the search engines understand and that your readers can easily navigate. If you are just starting your blog, you have to build your blog structure right from the ground up. Start to build good high quality content on your blog, but avoid keyword stuffing and other spam tactics.
SEO is keyword driven and is based entirely on the search terms used by the individual. The search engines allow you to find information based on the short phrases you type in Google Search. The key to being seen on the top SERPS is to make sure your content aligns with what the person looks for.
Google implements both manual and algorithmic methods in reviewing web pages to ensure the best possible user experience. The key here is relevance and content quality.
This brings us to one important thing in attracting traffic to your website. Forget chasing robots, and start chasing human interests. Focus on the critical, major elements that influence user experience, which are mostly relevance and information quality.
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Let us talk about strong user experience. How do you intend to enhance user experience on your website?
Strong user experience sounds like …
According to the Usability.gov, the user experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project.
To provide a meaningful and valuable user experience, your content must be useful and able to fulfill a need, hosted on a site that is easy to navigate. The blog must have a desirable brand identity, and other design elements, such as images and videos, that can evoke the correct appreciation of your content. https://www.usability.gov/what-and-why/user-experience.html
Your content must be findable on the site and off-site. It must be accessible to all types of users with any type of device. What you should look into your blog structure is the information architecture. How is the information on your website organized, structured and presented to users?
Look at these key considerations that should go into the development of user experience today. See the PDF belowElements-of-User-Experience
You should take care of the user’s perception and response as a result from the use or interaction of your blog, system, or service. Any facet that happens within the experience surely cannot stand on its own. You can find more ideas when you stare at Peter Morville’s UX Honeycomb.
Some guide questions that may help you create a better user experience.
- Can you use it?
- Can you find it?
- Does it serve a need that you have?
- Do you want to use it?
- Do you find it valuable?
- Do you trust it?
- Is it accessible to you?
These elements can help you guide in designing your blog and content information structure, so you can provide a great user experience. Each aspect of the user experience is important and has its own special characteristics, but you should be aware they all work together to create either a good or a bad experience that may affect how you earn money from your blog.
Hey, user experience is not user interface!
These two often get mixed up, but they are not the same. The UI or user interface focused more on how a product looks and operates, which includes the design of the navigational flow of a website, to the very last element of its visual design.
However, you have to take the UI and the UX with utmost importance, because the two closely interact with each other to give customers and website visitors a very good impression and perception about the brand. Most companies now realized the ROI importance of the UX, which is also not the customer experience.
Customer experience or CX pertains to every interaction a person has with an organization or the brand, from the physical environments to the product and the customer service themselves. The user experience is only one element that tends to provide meaningful and personally relevant experiences.
This involves the careful design of the blog’s information structure and content usability, wherein the consumer derives pleasure from using it. This also concerns the entire process of acquiring and integrating the product, which may involve branding, design, usability and function of the product or the blog.
Because we are talking about blogging and not a product, we have to limit ourselves in the aspects relevant to blogging only. What is the main process that makes users form their experiences in your blog? I know, the number one element, that is also the most talked about, is the quality of your content.
Your blog has the ability to leave a lasting impression on a user, which can be bad or good depending on a lot of factors. If you want to know what people are doing on your site, you can make use of a heatmap. CrazyEgg allows you to show you your heatmap.
Your website is the core anchor for your digital marketing and making money online efforts. You may not have the money to invest in powerful designs, so just use white space as a background.
Helpful tips for improving user interaction are
White space is essential to good design and makes your content more legible. White space increases user attention by 20%.
Find the balance between what is most important to communicate at the top and surround that with some space to highlight the image and the text. You can get a lot of content above the fold immediately visible without scrolling, but please find the right balance.
Page loading speed is very important. These users usually bounce when they don’t get to load the page in a sec. Slow page loading is an interrupting experience, and can be a real source of frustration.
For your call to action, think about color and the psychology of color. Test color variations and actions messaging. Different colors evoke different messages. Choose your color and your call to action message wisely.
You can use color for your hyperlink differentiation to make sure the links are easily identified by their very visual cues. One study revealed a regular user sees the blue and underlined text as links and knows they can click on them. You can exploit user expectations and what they already know about using the web, because these tidbits of information can be tantamount to your success.
When it comes to hyperlink differentiation, you may not reinvent the wheel. Sticking to convention can be your best ally here. Another thing, the longer the link titles the easier it would be to identify what is clickable.
Use bullets to quickly get all the information they want, such as requirements, benefits list, or the key features of a product or service. This helps isolate the most important points without getting caught up in terminology or specifics.
Use images, but use them wisely. People can judge your brand from those images. One study found that a company was able to increase its conversion when it replaced the stock photos by the photos of its actual team.
No stock photography can truly convey your brand message, but you! Use images strategically and place them on your website to support the content and allow the readers to take a visual break from the text. However, you must make sure they are relevant and generic. https://blog.hubspot.com/marketing/improve-your-websites-user-experience
Well designed and well written headings should be driven by what your potential customers are looking for. Including keywords in your title is also important in attracting the right audience for your blog. Often times, the search engines may give more weight on the headings and titles over other content.
Make your blog post stand out by creating smarter titles. This technique can significantly improve searchability. Titles and headings are great tools to guide your target audience to your blog, making it possible to scan and find the exact match content that speaks to them directly.
Remember, when designing your website and in creating your content, the key to bringing value to your audience has always been the user experience. Choosing to invest time finding what can best serve the user experience of your blog can definitely affect your website’s ROI.