Inbound links highly contribute to your page ranking and website search engine optimization goals. You have to play smart and make sure all these links are directed to the right page. The more inbound links you have, the higher would be your domain authority. Building inbound links puts you on a better SEO positioning. One efficient way to do this is to use your bloggers’ email list. Send the link of the article you want to promote, so that when they write a blog, they would refer to your article and link back to your site.
When you are able to attain both visibility and credibility, you are able to carve a niche for your brand. This is why you have to build links to pages within your website and beyond your home page. In fact, some websites have orphan pages that do not get either an internal or external links pointing to them.
You can accomplish this by building internal links, which are hyperlinks that point at the same target domain as the domain that the link exists on source. Simply, it is a link that points to another page on the same website.
These links are commonly used for navigation, and at the same time, help spread the link juice or ranking power around websites. The internal links are most useful in establishing site architecture and navigation. You can practically build an SEO friendly site architecture with internal links, that is also acceptable by Google.
Internal links also refer to links within articles to related content, considered as a day to day SEO tactic. This is important in telling Google bots that a particular page of content within the website is important. From a strategic perspective, this method practically helps the site bridge the gap between the most linkworthy content and the most profitable content.
- Provides your audience further reading options
- Helps improve your ranking for keywords
- Help in promoting events and other paid services
- Helps Google crawl the site, which may include the category and tags
Because of internal linking, target pages rank. Although this is the most overlooked factors in hitting a website’s ranking goals, it still drives significant results when optimizing internal navigation structures. Links from one page to another guide visitors to high value, high converting pages and prompt your audience to act on your call to action.
Authority flows through the internet through links. When you link to another page, you pass some credibility to that page, thus increasing the likelihood that the second page will rank. Through links, your pages can help each other rank in search engines.
Linking to home page
Linking to your homepage is a poor SEO practice that results in some shoehorned links. It is important to build links beyond your home page.
If you want the other pages to rank, you can spread the link juice to multiple pages. This builds the entire domain’s authority as well as provides a natural backlink portfolio.
Internal linking helps Google discover your content. Depends on how you strategically links pages, it can bring a huge ranking boost and help you make more money.
Because of the changes in the internal links, Google has to constantly re-crawl websites and web pages to look for new content. Google practically relies on internal links to discover new content.
You can make this work, right? When you add a new post, it should be linked to another page of your website, such as the appropriate category page, or another post. Because Google has already indexed your main blog that includes your categories, the bots will just follow the internal link and in the process, discover the latest blog post.
For bigger sites, the general rule is to avoid creating a link structure too deep, because the navigation of pages on the third and lower levels is seen to be problematic. Linking all pages to all pages will also cause confusion. Sticking to a flat link structure and keeping the number of link levels to a minimum is more efficient.
Do not get too carried away and avoid building too many internal links, because it will distract users from the really important content and make the links look less trustworthy in the perspective of the search engines. There is no universally ideal number of internal links, but the rule of thumb is not to exceed 100 links per web page. Build and track your links!
Deep linking is a common practice, which your blog just gave you the opportunity to build it naturally. Blogs are great for link building, because it allows you to build a citation link when writing a guest post.
Creating unique, interesting links, such as the use of the citation link can be deep link to a product page as well. One way to do this is to turn the lifted quote into a long tail anchor, which tells the readers the quote is from the author of that book.
Not only have you cited your source, you’ve successfully spread link juice to a product page on your domain, by which the purpose of the link is to sell the book.
Another trick is to find fresh mention opportunities, such as writing about a restaurant or a product and asking the manufacturer to also link back to you in return. This can be easily done in Google search query SERPS.
You may run a backlink report using
- Open Site Explorer
- Ahrefs Site Explorer
- SEO Spyglass
- Raven Tools
- Majestic Site Explorer
Another important aspect of internal linking between pages is the use of your anchor text, which helps Google understand what that particular page is all about. Your anchor text is almost certainly a ranking factor.
You can use this strategy to earn money from your blog, when you funnel people towards high converting pages or towards pages containing affiliate links. You can also use this to funnel people towards relevant products or services.
Strategically placing internal links can reduce bounce rates and indirectly increase revenue. A lower bounce rate may mean you rank higher and may result in more organic traffic.
Just to be sure, we understand each other. The anchor text is the visible and clickable text that will lead you straight to the linked page. However, after Penguin, you cannot go absolutely wild and use a 100% exact match anchors for all of your backlinks.
The Penguin update in 2012 changed the link building game. This is how Penguin analyzes and determines whether your site should be penalized or not, whether your site is using spam to rank.
This is not critical, but you should know how to build your internal linking anchor text strategy, and prevent your site from getting penalized. Google places the anchor text and your backlinks into its database as your link profile.
To make sure you understand what Penguin means on your on-site keyword optimization, for example, if your on-page content is optimized for “top SERPS positioning”, and your anchors are all “top SERPS positioning”, then you get penalized.
What this means?
Google will think that you try to rank for “top SERPS positioning” and you are building the links artificially!
Exact match anchor text + keyword rich optimization = Penguin penalty
In order to avoid getting penalized of your internal link site architecture, you can may any of the following tips
Branded anchors. They are the safest.
Generic anchors. They are typically call to action, such as click here.
Naked link anchors. A naked link is simply your raw URL, such as http://2GoSelfies.com/
No anchor. Although big brands are doing this, this is still not a good idea.
Image anchors. You can diversify your anchor profile through images or simply forget to include an anchor within an article, which will have a similar effect.
Brand + keyword anchor. This keeps you safe in building a diverse, natural anchor profile. This is simply combining your target keyword with your brand.
Partial match anchors. Simply creating the anchor text variation, which is a very natural way of linking to another website.
Long anchors. These are an extension of partial match except they are longer.
Exact match anchors. They can raise your ranking, but can also land you a penalty.
Build relevancy without being penalized of the exact match anchors. Find a way to create relevancy for your links. Relevancy is king in link building.
The trick is to get a co-occurrence effect, by putting your target keyword somewhere around your anchor text. How about personal injury exact match anchor text written this way – find a reputable personal injury lawyer in Cebu.
Another example is anti aging anchor text written this way – find your anti aging skin care solutions here.
Apply the co-occurrence, by surrounding your links with highly relevant content to increase their power. You can drive results as well as keep your website safe from penalties this way.
Repeatedly building over optimized backlinks would lead to a penalty over time. The smarter you are with anchor text, the less links you will need to rank. Build a diverse and natural link profile and avoid patterns.
Take a look at this tier links…
Tier one = the backlinks directly hitting your website
Tier two = the backlinks directly hitting your tier one
Tier three = the backlinks directly hitting your tier two
Because they are not hitting your site directly, you can be a little crazy, but not too crazy. Tier two may follow these anchor ratios
- Naked links: 40%
- Generic: 30%
- LSI, Partial-Match: 25%
- Exact Match: 5%
Strong, relevant links are the best way to improve your overall link profile. Don’t forget to fix your keyword density in a post. For a better explanation about internal linking, you can visit the Gotch SEO.
The concept of building internal links, that is linking to a page on the same website, is to drive visitors around the website and helping them navigate from one post to another related post that may help them. Google finds your posts and pages best when they are linked to from somewhere on the web. Internal links connect your content and give Google an idea of the relevance and structure of your blog.
Using the right internal linking strategy can boost your website search engine optimization. If you understand that links pass link value on, then you should understand why more links to a post mean more value. By setting up an internal linking strategy, you make sure Google understands the relevance of pages, the relationship between pages, and the value of the pages for your top SERPS positioning goals.