The importance of Google authorship in SEO for top SERPS positioning cannot be ignored. The Google authorship is one effective way to connect and promote content on the search results pages. It is free to use, easy to set up, and worth the effort, especially those who want their faces seen on the Google search results page. This system allows the content of expert authors to rank higher in search results pages than the content from less credible authors.
The platform through which Google manages and discover the identity of these trusted authors is Google Plus. While it has been promoted and used as a sharing network, it also provides the structure for Google authorship. It gave the authors the ability to verify identity, manage their personas, and establish authority.
The Google Plus platform offers Google the ability to improve search quality. Google authorship is the photo and byline that appears on the search results pages called as snippets of the author’s information.
If you see the benefit, there is a tie-in with Google Plus profiles and verified connections between content on the web and the creators of the content. The platform gave Google the ability to identify quality human created content.
Google Plus is the identity platform while the authorship is the digital signature. This is Google’s way to weed out spam and anonymity. Google wants to regard the author as someone willing to put a name on the line for the content that was shared and created.
How authorship enhances your search?
Photos are eye grabbing. Research has proven the rich snippet information helps the page stand out as well as get more visibility and higher clicks.
The greater visibility and authority in search results significantly increases the click through rates. One study claimed that it improved 150% with Google authorship.
The entries with snippets look more attractive, and offers trust. The value is on clicks, not placement and, for this, authorship is the key for authors of low ranking pages to get noticed.
Authorship offers a competitive advantage. Knowing that 3.5% of Fortune 500 companies actively use authorship, it is giving low ranking pages a big opportunity to be seen and get some of those CTRs.
Google’s instructions for setting up authorship on the blogs where you contribute
- Put a profile on your Google Plus account
- Make sure a byline with your name appears on every page of your content.
- Make sure your byline name matches your Google Plus name.
- Have an email address on the same domain as your content.
How to create the Google Plus link?
When creating a link to your Google Plus profile from your content, the ideal place for this link would be the author bio, which would likely appear at the end of each post.
The last line of your bio can be, “Come find me on Google Plus,” and then your Google Plus URL
You must append a tag at the end of your Google Plus profile, just add /?rel=author/
The addition signals Google to recognize you as the author, and allows the search bots to check for Google authorship.
To make the authorship to work, you should update your Google Plus profile and get your site listed on the section where you contribute. Also, edit the About Us section of your Google Plus profile and the contributor links.
For your profile picture, Kevan Lee (Director of Buffer and the source of this republished content), advised to always aim for professionalism and quality. An increase in your click through rates may come with a better picture. Set up is straightforward and the potential is huge for Google authorship.