One of the best SEO practices Carl taught me way back in 2007 is to link related blog posts. However, it got me until 2017 to really seriously do it. I can’t believe it has been 10 years since we last talked about making money blogging online. As we all have experienced this in life, setting aside some tasks can be forgotten, and along with it is your chance for top SERPS positioning. My advice to new bloggers is to set aside some few minutes in a day to write articles and do some on-site and off-site search engine optimization.
Internal links are most useful when you need to establish site architecture as well as spread link juice between web pages. They are useful in setting an information hierarchy and in allowing users to navigate your blog better. The optimal structure of a website looks similar to a pyramid.
Improve your content marketing SEO using internal linking. This powerful technique is the most straightforward and simplest way to experience an SEO uptick. Strategic internal linking among blog posts is something you can do on an ongoing basis.
Whatever your level of search engine optimization skill is, connecting one page of your website to another page on the same website, can definitely distribute page authority and ranking power throughout the site. Internal linking strengthens the overall search optimized value of a website.
In order to create lots of internal links, you have to have lots of internal pages. This means creating more content. You cannot have one without the other, and the only key in your internal linking strategy is to have a killer content marketing strategy.
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Internal linking system for your SEO
Make sure that you maintain a good internal linking system to connect content on your website. When optimizing your blog, you have to think and browse your site like an ordinary user who does not know how to navigate a website. How do you prepare your blog for this type of reader?
Internal links are hyperlinks that point at (target) the same domain as the domain that the link exists on. It is a link that points to another page on the same website. The deeper your links go, the better it would be.
Work to strengthen the internal pages of your blog so you can boost overall SEO, and don’t just simply point more links on the homepage. If the link truly matches the context of the content, it definitely improves user engagement, as well as makes the website visitor stay longer.
Know that the best links are the natural links set deep within the structure of a site. Links like deep links are user focused approach and adds more value and information. When you link a content, you tell the search engines the linked content is relevant and important for the site user reading that particular post.
The number one rule in internal linking is to link to relevant content only as much as possible. Here is the thing. You do not need tons of links in your website. Google said to keep the links to a reasonable number.
Whether you are launching a new website, restructuring your content, or refreshing an existing site, having an internal link structure will always be essential to your on-site search engine optimization success.
Focus on the user experience
Don’t hit your visitors with too many ads and disruptive, annoying pop ups. This causes a high bounce rate. When you actually provide valuable content that naturally results in a great customer journey and sales cycle, you are on the road to setting yourself up for the opportunity to keep your visitors.
Align your content with your conversion goals. That’s it!
Link value flows from one page to another page within the site. Where your inbound links land is as critical as setting up your site structure. Don’t dilute the value of those pages. Focus on flowing to the pages that are most relevant and important to the linked content.
Your link strategy should align with your content context. Getting the hierarchy of your content in order is critical. To build a strong brand, and provide a quality user experience, you need to create and publish unique content, because the search engines filter duplicate content in their results.
Having a content similar to everyone else would make it difficult for you to be seen as an authority. Stay focused on what matters. Content management is essential for success in your internal linking structure. Make sure the links are natural and aligns well with what logic would dictate.
Your internal links are like doors through which the search engine bots pass to discover and value pages on your blog, where each link from an originating page passes value to a target page. To make it more valuable, the anchor text should be descriptive of the destination page.
What are the types of internal links you have in a blog?
- Contextual or body links
Sidebar links can be the recent or most commented post, categories or tag clouds, and many more. Footer links are used to browse through your site. The body links or the contextual links are the most valuable links.
Body links are located inside the page copy, usually singular, and are very trustworthy for the search bots. A proper internal linking strategy can simplify the bots understanding about your blog. A properly developed internal link structure can lead the bots to the right pages.
Use a very descriptive anchor text. Use keywords in anchor text leading to a target page. The less link you have on a source page, the more juice it can pass to the target page.
You can use the Related Links to move the user through your site, besides the body links you have on your post. Also, make sure your new article makes a reference to your past ones. Keep an eye on your internal links and avoid broken links on your site.
A poor internal linking strategy produces a negative impact on user experience and hinders ranking growth. Internal linking is 100% under your control. You do not need any technical skills to fix it.
Menus and navigational elements, like the header, footer, tag cloud, and breadcrumbs consist of internal links. They form the hierarchical structure of your website.
Body links are non-navigational internal links that appear within your pages’ main content. These links serve to provide additional helpful information, improve rankings, help search engines crawl the website faster, and promote paid products and services that fit the target page user.
Internal linking influences user engagement metrics, such as time spent on the website, page views per session, and conversion rates. Also, they are a significant ranking factor that serves to boost your position in the SERPS, which allows you to bring additional free organic traffic.
How do you improve your internal linking structure?
Keep a shallow website structure. It is crucial to reduce the number of clicks it takes to get to important landing pages and make sure all the important pages are linked.
If you know anything about orphan pages, they are useless and virtually don’t exist for the users. You can either get rid of them or replace the content with better ones.
Keep the number of links per page reasonable. The more links, internal or external, are found on a page, the less link juice each link sends to the page it points to. Excessive number of links sends a spam signal to the search engines.
If you want to send more ranking power to the pages you link to, then reduce the number of outgoing links.
Use keywords in the anchor text to improve keyword rankings. Internal links are like backlinks. The anchor text should be descriptive of the linked page.
Avoid having duplicate links to the same URL. Do not use nofollow for internal links to save up link juice. The nofollow attribute tells search engines that the link is not a vote for the target page.
Place links within the page main content, typically referred to as the body link. It has higher SEO value than the ones in the header, sidebar, or footer.
Open non-navigational links in a new tab, so you still end up reading the initial article. However, when you channel users through a conversion funnel, links should open in the same tab.
Point high pagerank pages to low hanging fruit pages. You can use Google Analytics to find high traffic pages.
Use internal linking to help your main pages rank for high search volume keywords. Your linking strategies should be based on the search volume of your keywords and competition level. Use anchor text consistently.
Create an internal linking structure targeted at mid search volume keywords. With this approach, category pages have the highest priority.
Make sure the category pages are no more than one click away from the home page.
Target low search volume keywords with internal links. Instead of targeting few high search volume keywords, you may want to hunt for long tail, low search volume keywords.
Keep the links natural. It is important to have a solid internal link structure. Just follow common sense and create links to the page you think would be useful to your users.
Obviously, you should first consider where to place links on a page and where they should lead. Consider how the search engine views the internal links on your site and how they will pass their weight.
Avoid broken links. Broken links bleed pagerank and are horrible for SEO.
Minimize duplicate links in a page, to keep your internal linking structure clean. Further, multiple links make the anchor text passing unreliable.
SEO is all about understanding your website, your branding as well as your audience. Before you get to all these steps, it is important you understand first what you can do with your website. Understand that internal linking is an integral part of the SEO process.
How many internal links do search engines recommend for one blog post?
As long as your links are useful for your users, it is okay. There used to be a rule of no more than 100 links on a page, but Google had removed that rule. So, if your links are useful, by all means, have them on the page.
This longstanding debate about how many links are too many, can be replaced by the question, are those links relevant and contribute to user experience? There has never been a penalty situation with the 100 link limit. Internal linking can be extremely beneficial in aiming for the top SERPS positioning.