Sometimes, I cannot find the difference between the cake and the donut anymore. They all taste so good nowadays. The competition must have created a healthy environment for these entrepreneurs enough to motivate them in creating more product innovations.
Making the look and the taste of their products as their new benchmark must have ended up with them having curated the business theme. The J.Co café has created a unique concept that curated the selection of donuts and their other products in a way that suggests a certain lifestyle or theme.
Why eat donuts? Typically, these products only appeal to a certain audience, but with the intermingling of their other offers and additional elements of accompanying services and events, customers meet with their families and friends or business associates here and enjoy a break from the heavy traffic and shopping.
J.Co used the designs of their donuts plus the sassy ambience of the café to lure their customers into the store. With their brick and mortar location at the heart of the mall, the café’s collaborative concept of lifestyle offering has definitely captured the charm and warmth of the mall. J.Co specializes in donuts, coffee, and frozen yogurt.
It makes sense for the business to attract a distinct customer base that appreciates good coffee with colorful designed donuts on the counter. The longer someone lingers on the counter, the more interested they become in tasting every one of the donuts on display.
People have made the store into a meeting point. People now want to build personal feeling and relationships back into transactions. Some agents and even managers have taken it upon themselves to foster this sense of closely knit relationships despite the busy city environment.
Photo taken January 17 2015 at J.Co Ayala Center, Cebu Business Park, Cebu City, Cebu, Philippines
Photo taken December 13 2015 at J.Co SM City, North Reclamation, Mabolo, Cebu City, Cebu
Photos taken April 25 2016 at J.Co SM Mabolo, Cebu City
Photos taken June 5 2016 at J.Co SM Mabolo, Cebu City, Cebu
Photos taken July 2 2017 at J.Co Cafe In SM City, North Reclamation, Cebu City, Cebu
I am one of those who, for three consecutive months, on every Sunday, hangs out at the J.Co with 2 donuts and a water on my table. I just can’t get enough of their donuts that I have to go back and savor that differentiated taste for 3 consecutive months.
Actually, their formula has been the sole reason their chain of stores has rapidly expanded from Indonesia to Malaysia, Singapore, Hong Kong, and the Philippines. J.Co is an international premium donuts and coffee brand that offers unique flavors of donuts and beverages.
The customers randomly pick donuts from their awesome selection of flavors, made from the best ingredients and toppings of Belgian chocolates, Californian almonds, Japanese matcha green tea, and the Italian roasted coffee, which gave their donuts and coffee a fine taste. I definitely agree with the fine taste!
Enjoy the fresh taste of the J.Club or just delight yourself drinking coffee and their fresh yogurt. You do not need to scour the city for a taste of soft, fluffy donuts.
J.Co offers a white chocolate ring doughnut encrusted with toasted almonds Al Capone and the White Desert with a sweet creamy kaya filling topped with coconut flakes. You can even take a full bite of their Avocado DiCaprio, which is an intriguing combination of the avocado and chocolate crunch.
Unlike the other kinds of donuts sold in the city before, J.Co provides fluffy and very soft to the bite donuts. The taste is just right for my sweet tooth, so I can assure you I can definitely eat 2 donuts in one setting.
Good, fresh, well cooked donuts have a soft fluffy interior. The fruit fillings definitely enhanced the flavor of their colorful donuts and can make you jump with joy. Who will fiercely argue with the charm and strength of cake doughnuts?
Photos taken November 4 2014 at J.Co SM City, North Reclamation, Cebu City, Cebu
Just in case you haven’t known it yet, J.Co offers cake donuts, which is the kind we do not see everyday on the streets. That is why, eating at the café is a lifestyle. The cake donuts are lighter and won’t stick to the roof of your mouth or your palate.
The are more filling, dunkable, and more, well, taste like cake! They are not the old fashioned, self proclaimed donuts. Cake donuts have a fluffy and not sickeningly sweet with a delightful chewy texture.
Because of their cakey taste and texture, J.Co has made it through the Asian market. Their donuts are much more moist and dense, not to mention the delectable filling.
What about the staff? They are respectful and try to give the service you expect from them, such as taking their groupie with big smiles, and them taking your selfie, aww!
So, if in case you forgot to bring something from the resto for your kids at home, you can just pick several flavors and have a to go J.Co doughnuts. Nothing can be more exciting than seeing the faces of your loved ones tasting these more like homemade donuts, baked with love!
Photos taken July 2 2017 at J.Co Doughnuts at SM City, Mabolo, Cebu City, Cebu
Where to find J.Co Doughnuts in Cebu
Unit 076 SM City, Lower Ground Level, North Reclamation
Mabolo, Cebu City, Cebu, Philippines
Telephone 032 234 3308
Level 1, The Terraces Stall F14B
Ayala Center, Cebu Business Park, Cebu City
Telephone 032 401 2686