Why Do You Need A Landing Page?

landing page small business blog purpose

A landing page is necessary, but may not be an absolute requirement, for email newsletter marketing or anything related to online marketing. You can promote your affiliate programs or own service using the landing page. This page is where the visitors land after they clicked your link from any social media advertising such as a Facebook ad or Google Adwords.


Landing pages are designed to drive attention to only one topic. The single focused page goal is to generally make the visitors perform its Call to Action.


The single focused page small business marketing strategy actually lowers your cost of acquiring a lead or sale. Unlike the home page, having fewer links on the landing page has been proven to reduce attention distraction and increase conversion rates.


This is the main reason why marketing landing pages are favored by most internet marketers. A dedicated stand alone landing page with as few links as possible and talking about one thing only can be a good destination of an ad traffic, because it highly converts curious visitors to potential leads.


It would be easier to make money and convert a visitor when they see only one link and read only one topic in a page. There are free landing page sites online that can help you showcase your idea or product.



Drive organic traffic and generate more leads using a landing page. Your ability to customize may be limited that is why you need to find the right free app for your email marketing campaign landing page.


You can use a lead generation landing page or a click through landing page. The promotional page focused on a single item or product or service that perfectly match the intent of the visitors. Of course, the page should be relevant to the ad.


Your ad title and your landing page headline should match and highly supports each other. Your understanding about how a landing page works and how to build it can efficiently improve your online marketing.


A website’s homepage does not qualify as a landing page, because it is not designed to convert traffic from a specific marketing campaign. Although a homepage can be a landing page, it may not convert well due to so many links of distraction.


In online marketing, when people talk about landing page, it always refers to a single focused page designed to receive and convert traffic from an online marketing campaign. Simply put, it is the first page you land after you click a link or an ad.


This the page designed to take the ad traffic and convert the visitors in a particular way for a particular reason. Few examples of the call to actions

  • Make a purchase
  • Become a lead by submitting a form
  • Call you
  • Reach out to you via chat
  • Subscribe to a newsletter or email list
  • Register for an event


landing page lead generation increase website conversions

Photo from Pixabay


When you are done with all the hard work to drive visitors to your website, the next step is to convert them into paying visitors. Landing pages are the best way to get them to convert.


Here is the thing. Most business owners do not understand the value of a landing page and the difference of the structure as well as the goals of the landing page from a website homepage.


If you do not know how to set them up, you can use the plugins found in WordPress. Try to do some research first and then explore the plugin.


Creating a landing page allows you to target your audience and offer them something of value. Marketing offers should provide a specific space that would support lead generation efforts.


Landing pages also allow marketers to track reconversions of existing leads and help optimize as well as improve marketing on the internet. Make sure the text or the copywriting is clear, simple and compelling.


A relevant image or video may help provide a tangible idea about how your offer can help these people solve their problems. The more landing pages you have, the better!


Put simply, the more landing pages you create, the more opportunities you have to convert visitors into leads. However, creating a landing page is not easy and it is a lot of work.


If you send people to a generic page that does not solve their problem, they will definitely leave. They do not have time to figure that out. You have to tell them how the solution or your offer in a few simple words!


You can optimize your landing page to meet the needs of your users as effectively as possible. In today’s competitive digital landscape, it is not enough that you have a website and then just wait for your people to find you.


You need to attract the right audience and craft a compelling journey to carry a visitor from initial awareness to a being member of your online group or tribe. Sending your hard won traffic to an under optimized generic, static page is a waste of time and money.


The landing page will help you attract and engage the right audience and bring them to a defined call to action. It has the ability to bring traffic to the next stage of the sales funnel using a very targeted approach.


You have to dedicate a specific landing page for your conversion goals. Using a customized offer and message, you can help your paid traffic perform in the most impactful way.


Directing your inbound traffic to a static webpage is like putting on a blindfold and throwing darts at a wall, hoping that one will find its way to the bullseye, but not utilizing all of your resources to get the best possible result.


Landing pages connect you to your potential leads at the deepest level. They work better when personalized and customized.


Start building the connection and then progress customer relationships effectively and at scale. A well crafted landing page exhibits professionalism. It can transform leads into customers faster.

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