Here are important image search engine optimization tips you need to know, so you can start to drive thousands of qualified leads and grow your blog in the process. The value of image visualization can’t be overlooked. Without the proper optimization, you are wasting valuable asset that can help you get to the top SERPS positioning. Image optimization creates many advantages. It highly contributes to better user experience. Don’t you know that bots rely on the text associated with the image to fully understand and identify what the image is all about and how it practically relates to your content?
Are you struggling to get traffic from social media sites? Images can definitely help you drive more traffic to your blog. Blogging is not just plain text. It is the combination of text, images, and videos, or charts and slides that makes a good article stand out.
Images can make any content visually appealing, especially if you use the right image for your articles. Indeed, a picture is worth a thousand words. There is only one rule to follow – be relevant at all times!
The more original pictures you have, the better would be your user experience. This would definitely raise your odds in ranking on relevant searches. Many users ignore stock photos nowadays, so take your own pictures, show your brand personality, and attract more visitors to your site.
In short, your image should be relevant to the context of the article and very related to the topic. The featured images and the images placed within the articles can help you get a higher CTR, and also, at the same time, decrease the bounce rate.
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When properly optimized, specifically the ALT text and image description, you can grab lots of traffic from image search engines. Ultimately, the reason you are putting an image is to complement your content, amplify understanding using visuals, as well as break up the monotony of seeing just all text.
You can add personality to your downloaded images or personally taken images by using apps or tools, such as
- Pablo by Buffer
You can search for free image editing sites on the internet. Spend time to browse and see if the tool is user friendly enough to allow you to be creative less the photo editing technical skills. It all started in 2016, when social media users share more content with good interesting, captivating images.
To ensure your blog post gets shared by your readers across the social media, provide them the most relevant, highly optimized image that can help you drive more traffic to your content. More social media shares drive viral traffic from various social media platforms.
For optimization purposes, a JPEG image provides the best options for maintaining a quality image whenever you want to resize or compressed it. It is the most popular photo type that works with many colors, shadows, and patterns to display a high resolution image.
Images are often the main cause of slow loading times, so use the optimal file size without losing page loading speed quality. Images can be massive files, but positively directly impacts your ranking in SERPs and image searches.
Descriptive captions SEO best practices
Adding captions is one of the best image optimization practices. It is the text that appears below the image. Chances are high that the text under your image will be read.
Search engines can’t read images and they cannot understand them. Even if you embed text in images, they still cannot interpret the pictures. Their only mechanism to understand the image is through the filename and descriptions you make.
Enter text here only if you want to display a caption underneath the photo. It doesn’t hurt to include the main keyword for your specific post.
Naming Images for search engine optimization of blog post
Creating descriptive, keyword rich file names are absolutely crucial. Image filenames alert Google and other search engines pertaining to the subject matter of the image.
For example, if you took the image yourself, the filename will typically read IMG_12345 or something like it. You can change the filename from the default to improve your SEO value. Edit the HTML of the image manually for each upload to ensure accuracy.
How do you create the filename? Actually, it is pretty simple. It should be written in a simple language, short, accurate, and keyword infused. Always pay special attention to the quality and the text of your images.
WordPress automatically adds the image filename. Include your main keyword for the page. Image titles are important for search engine optimization. The title appears when you hover over the image.
Source image link building for top SERPS positioning
Have you ever noticed that when people use an image from another website or blog, they normally mention the source? Many bloggers and online publishers are constantly looking for good images.
Try looking at Pinterest, where you can curate images and get more clicks when people link to you because of the quality of your images. When you create an image for your blog, make sure it offers useful insights.
Images offer an unimaginable opportunity to increase traffic to your blog. With Google showing images and videos in high ranking positions, make sure your content appears in these positions.
Before uploading your image, make sure the filename contains the main keywords for your specific WordPress post, because the end of your link URL will always reflect the original filename of the image.
How can an ALT text or alternative text boost your SEO?
Alt text, called as the alternative text, should contain a brief description of the image, including your main focus keyword for the page. When adding an image, always think about its overall context. Put the relevant keywords in the text close to the image.
Manually adding the titles and the alt text for each image is highly recommended and is seen as generally more effective than installing a plugin that can do it for you. If photos are your core business, or your main tool to reach a wider audience, then you should obviously spend time optimizing them.
When you use an image, as you may have observed in this post, it helps make the article look longer, although it doesn’t increase the word count. Also, most people would always remember and relate to your specific blog post where the photo or image was published. Humans of any age have this skill!
Don’t you just love images and how it can help you provide an engaging experience to your readers? Intelligently optimizing your alt tags adds SEO value to your website.
Adding the appropriate alt tags can help your website achieve better ranking in the search engines, which they do mainly by associating the keywords with your images. In fact, using the alt tags is the best way for ecommerce products to show up in Google image and web search.
So, make the alt tags your number one priority when it comes to image optimization.
If done right, there is not doubt that images can boost your top SERPS positioning strategy. Make sure that when you select an image, it should visually relay the message and at the same time, draw in your readers. It should serve as a creative interpretation of your theme.
Stick with the theme of your content. Pick a related keyword or keyword variation. Further, your blog posts and your website pages should not be cluttered with images. Simple rule – keep your images to the minimum so, the text can shine through!
What about image sizes for SEO?
Size your images only as large as your blog content width. Do not scale your photos too small, and then try to re-enlarge them for display on your blog, as this will result in pixilation and blurriness.
The trick is to make all edits on your original photo, prior to scaling, cropping, or even compressing. By the way, too many images will also increase your bandwidth significantly and use up more storage on your server. This can increase your hosting costs over time.
The importance of optimizing your images should not be underestimated. Don’t you know that image optimization is one of the simplest and most effective steps you can take to transform your site from good to great?
Remember, do not neglect your site speed. Your page should load in one second or less. Slow pages directly damage your visitors interest and perception of your site, and can result in a drop of your conversion by 7% or more.
Image optimization is as important as internal link building. If you have ignored optimizing your images for a long time, you should go back and edit all of your old posts by adding images and optimizing them.
Images can increase its appeal as well as boost the number of times it is viewed. Image optimization is necessary for your top SERPS positioning and page ranking, which may include increasing your monthly ROI with Adsense.