Simply put, link building is the process of getting people to find your blog through the links that were placed or embedded from other websites that specifically points or directs them to your blog. If you noticed, almost all that were involved in website marketing are very much interested in building links so they can drive referral traffic as well as increase the website authority.
The algorithm of the search engines has evolved in many ways, but the backlinks remained as one of the most important factors in determining the page rank or website rank. In search engine optimization, building links is one of the few many tactics marketers used to maintain the long term viability of your online business blog.
However, the process of earning the links should be natural and not manipulated. For your information, getting natural and organic links are quite difficult these days and a very time consuming process.
High quality links coming from authoritative websites like the Wall Street Journal are hard to come by. Because link building is important in organic search, you should learn to gradually get them without violating the search engine guidelines.
In fact, Google made it clear years ago that webmasters can improve the ranks of their web pages by increasing the number of high quality sites that link to their pages.
Link popularity gives you a better chance of ranking high for a specific keyword. There are a number of simple link building techniques you can follow to get high ranking sites to link to you.
One is content creation and promotion. You create compelling, unique, high quality content that people would share and naturally refer to. Of course, you have to spread the word through your social media network to help them find your content and share it or link to it.
Another way is to put your content in front of influencers such as bloggers or individuals with large social media following. The most difficult tactic is to ask people to link to your blog. Just make sure their niche is relevant to yours.
Internal link building
Build links free with internal link building. Build links to the pages you want to improve the search engine rankings. There are a few factors to consider, such as the anchor text, quality of the linking page, and the page the link is aimed at.
Determine what anchor text to use. Decide which page to point that anchor text at. Optimization of these internal links can help build quality inbound links with rich anchor text to the appropriate pages.
The internal link building strategy gives you unparalleled ranking boost for free. The key is to assign keywords to a specific group of content. You have to link to the right pages with the correct anchor text.
One way to map the keywords is to make it this way
This makes targeting much easier. The first step in search engine optimization is really to determine what it is you are actually hoping to optimize, which can be simply identifying the terms people search for in a certain niche or topic.
The 2 factors to consider is relevance and volume. You should know how many people perform a search for that specific phrase and if it is relevant to the topic of your content. Next, you have to understand the competition and your likelihood to rank for those specific terms.
Create an initial seed list of possible keywords and domains to help you get additional keyword ideas. If you already have an existing site, you are likely getting some traffic from the search engines.
Once you understand how your target audience talk and what they likely search for, take some time to look at the keywords that drive traffic to your competitors, related sites and your own blog. This gives you a good clue to where the best opportunities actually lie.
When you have determined your keyword list, the next step is to actually implement them into your content or blog posts. The trick is to target a core term and a basket of related terms on each page of your site.
Recently, Google has been increasingly weighting engagement and user experience metrics heavily. Information architecture and how you organize the pages on your blog impact how various content ranks in response to searches.
The links are largely perceived by the search engines as votes of self-confidence, which includes the actual or anchor text you use to link to that specific page. Since the algorithm of the search engines is still largely based on links, you must admit the importance of maintaining a high number of high quality links.
Create shareable content
A more sustainable approach to developing links is to focus more on creating and promoting useful content that includes the specific terms you are hoping to rank for.
One great tip – if you can consistently be of use to smart content creators in your niche, you’ll be lucky to build powerful relationships that will pay dividends as you’re creating content.
Another useful trick is to make others look good by highlighting their answers to difficult questions and sharing the content which position them as experts. No blog does a perfect job executing every single aspect of search engine optimization.
Do things within your budget! If you are great in creating and promoting content, determine which keywords to go after and focus your efforts there. Just remember that the ultimate objective in any search engine optimization efforts is to get more exposure and traffic for your online business blog.