Can The Red Color Change How A Man Perceives A Woman?

Seduction is perfect when you wear red! Psychological study made by the University of Rochester reveals that red enhances men’s attraction to women. Red is perhaps the most manipulative color that tends to highly influence behavior and the intensity of how women attracts men. Wearing red does make women more attractive!


The study was published in the Journal of Personality and Social Psychology to literally and figuratively answer the age old question of what makes men feel more amorous toward women. A new experiment has thrown light on why exactly men thrill to scarlet women so much. Women who wear red are more attractive to men, and the effect is so strong that even carrying a red laptop will turn heads.

Red can enhance your dating seduction process. The rich red ochre is the color of our blood and a vivid reminder of life and death. The color psychology branch of science found that red has a high influence on any person’s mood, perception, and action. Wearing a red dress isn’t like spraying a Viagra, but for women wanting to boost what God gave them, it is perfect!


It can definitely change the physiology and balance of hormones as well as alter your performance. Do you think this is so? Red enhanced men’s ratings of female attractiveness. Study claims color also makes women seem warmer and more competent.


Scientists claim women are reflecting their sexual intentions from the beginning by wearing bright red clothing. Other studies found that women tend to wear red when ovulating to attract a man and that the color is most appealing even to men on dating websites.


Red has been associated with romance, passion, lust and fertility across nearly every long standing civilization, while previous research claimed its effect in enhancing sexual attraction suggests higher sexual opportunity for males. This study says that red clothing also has a marginally significant effect on men’s sexual attractiveness.



Do you want to get more tips for the night? If you are a waitress, wear a red lipstick! You will be surprised of what awaits you for the night.



It is like, really?



Red light district is known for what it is even until today. Red hearts are used to commercialize Valentine’s day. In the context of relationships, the study can document how the red color affects the behavior of men towards women.


With the same picture of a woman, except for the change of the color of the dress, most men who participated in the study found the woman wearing the dress with the red color specifically attractive.




In a parallel way, the nonhuman male primates are particularly attracted to females displaying red. The study revealed that human and nonhuman male primates respond to red in an almost similar way.


French researchers observed 722 restaurant customers and found that men gave about 15 and 26% more tip to waitresses dressed in red outfits. Also, the waitresses who wear red lipstick earn more tips than those who don’t.


The study was published in the International Journal of Hospitality Management.



Dominate in red

People who wear red feel more dominant, alluring, and seductive. It simply triggers an increased heart rate and a testosterone boosts that could improve performance. Science has officially claimed that the color red has the capability to escalate testosterone levels.


In photography, color plays an overwhelming role in the success of an image to communicate. Red has always been considered as a bold color that commands attention. It gives the impression of seriousness and dignity. It also represents heat, fire, and rage.


The red color has been considered to trigger the body’s metabolism, promotes excitement, and action. Red is the most powerful of all colors.


Use red with caution. It has its own dynamic, domineering qualities. With red, men act like animals in the sexual realm!



The sexual attraction

The effects of the red color operates at the subconscious level. It is an attraction booster. It can simply enhance the attractiveness of a man or a woman with them being unaware of the role of color playing their level of attraction.


Men perceived women wearing the color red as sexually receptive and more attractive. Should we start wearing ochre red lipstick?



Code red

Red is a warm positive color that exudes a strong, powerful energy. It excites the senses, appeals to our emotions, and motivates us to take action.


The red color promotes confidence and signifies a pioneering spirit. Being the color of physical movement, it simply awakens our physical life force.


Men believed they are less likely to be rejected by women wearing the color red. Psychologists revealed the startlingly powerful alteration of perceived sexual receptiveness when a woman wears a red color dress on a date.



The psychological properties of red

Being the longest wavelength, red is a powerful color. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore grabs the attention first. As you can see, traffic lights all over the world are colored red.


Its effect is physical. It stimulates and raises the pulse rate, giving the impression that time is passing faster than it is. It relates to the masculine principle and can activate the fight or flight instinct.


Red is strong and very basic. Pure red is the simplest color, with no subtlety. It is stimulating and lively, very friendly. At the same time, it can be perceived as demanding and aggressive.


Simply put, a color’s vibrancy depends on how dark or light it is. The tricky part about vibrancy is that, just like each individual color, has its own properties, so does each shade of the same color.


As a dominating color, red adds gravity and heightened awareness. Literally, the color increases blood circulation, breathing rates, and metabolism. Red can take on a variety of meanings, associated with both love and war.


However, the unifying factor in all meanings is a sense of importance. Think of the red carpet. Its knack for attracting attention makes it a priceless tool for designers, but when done excessively, it will inhibit relaxation.


The psychology of color is based on the mental and emotional effects a color has on sighted people in all facets of life. Did you know your surroundings may be influencing your emotions and state of mind?



Studies have shown that some people looking at the color red resulted in an increased heart rate, which then led to an additional adrenaline being pumped into the blood stream.


Red is known to be a color of positive activity, dominance, and stimulation. In Africa, red color is related to anger and triggers more negative emotions.


This is one of the reasons a color appears to be an excellent tool of emotional modulation. The colors impact on people’s moods and emotions are well known. The use of color is crucial in attracting a consumer’s attention and creating interest in a product by activating thoughts, memories, and particular modes of perception.




Hsu, C. (2012). Wearing Red Lipstick Gets Waitresses The Biggest Tips. Medical Daily.

Robson, D. How The Colour Red Warps The Mind. BBC.

Shpancer, N. (2013). Red Alert: Science Discovers The Color of Sexual Attraction.

Leave a Reply

Your email address will not be published. Required fields are marked *