The best content marketing strategy includes diverse types of content creation and distribution. You must have realized by now that the short form content offers a quick way for you to create content and for people to consume that content with much enthusiasm. You can literally build your brand and business using short form content marketing. There are sites like Twitter and Facebook where you can microblog and promote your website content in their platforms.
The internet has provided a variety of tools and opportunities you can use for effective content marketing. Regardless of what service or product you promote, you need to be creative and continually look for new ways to publish, share and promote amazing content. Obviously, the key to a successful small business advertising is being brave enough to try new things, and then, tweak and try again!
Believe it or not, you can create original content that would be able to successfully market your business on Twitter. You can also discover ways about how to use the 140 or 280 characters or fewer in building your brand.
When it comes to Twitter online marketing, you are limited only by your creativity. So, make it happen if you want to build a passive income online.
On Twitter, you have to discover ways to build your online bussiness using fewer texts, crafting images, social bookmarking, infographics, buttons and animated gifs. Actually, the short form content is a great tool to capture and engage an audience, while the long form educates and informs.
Short form content
Now, all you have to do is repurpose your content and reorganize your tweets. Where do short form content and long form content fit on your content marketing strategy? Ultimately, you have to produce both types of content to see the results you want, but they cannot serve your purpose if not planned and executed properly.
Keep it simple and clear. Should be about a single idea only. Post short form content with compelling and eye catching images. Capture your audience’ attention using easy short form introductions.
These types of content usually provide opportunities to start conversations with the people you want to talk. You may be familiar with tweeting on Twitter. If you want to build your tribe and engage your audience, you should start learning how to microblog!
Microblogging is a term used to define short form blogging. The purpose of microblogging is to publish quick updates that take just a minute to create and consume. If you understand how the platform works, you can leverage it to build your brand and business.
Build your lists of quality followers by attracting them using short form content. They will not actively engage, follow or retweet your content if your post is not interesting enough for sharing with their respective audiences.
Think about how you can cross promote your content marketing efforts and repurpose that content to give it more chances to build your brand and small business online. The key to short form content marketing success is publishing content that people want to share and talk about.
The trick is to upload useful and interesting images, and take time to create titles, keywords and descriptions that can help people find your image and tweets. Cross promote the images on popular image sharing sites like when you tweet them on Twitter and share them on Facebook.
Goals and forms of your content marketing
As you develop your content marketing strategy, you need to do so with specific goals in mind. You must define where you want your business to be in the future. Remember, content marketing success comes in the form of long term sustainable growth through brand building and relationship development.
You can’t be all things to all people. Move forward with a highly focused content marketing plan. Grow behind quality content and relationships so you can increase your sphere of influence in the online space.
You need to have a core branded online destination that serves as the centerpiece of your content marketing activities. Meaning? Your online conversations that happen across your social media network should all lead back to your core branded online destination.
Of course, your core branded destination should be able to offer valuable content that target’s your audience’ everyday lives, so they can talk about it, share it, and come back for more! In this digital age, content is no longer confined to the written page. It is being shared and spread across the web.
Your content is currency. Some brands found creative ways to tell stories on social media, with or without clicking through for more information. This may not drive much traffic, but it does create a more engaging experience that can sustain growth.
Tips for microblogging
Turn series of tweets into historical timeline. This should be challenging enough for your creative mind. Have some fun with storytelling.
It can be the work you do or the product you create. Either way, when you have a great image, consider how you could boost its impact with a great story. Microblogging is great in keeping in touch with your audience as you move through your day.
Get into the habit of microblogging. Blog and reblog content, tweet and retweet, practice your microblogging and discover what best attracts your target audience.
Reveal as much information as possible about yourself and your business. Also, do not constantly push your business or product all the time. Break up your content a bit. People do not want to be sold all the time.
Microblogging is a small business advertising tool. It can save you a lot of money if you do your own social media advertising. There are plenty of social media tools you can use to microblog, but the key really is creativity.
Think out of the box and repurpose your content so you can be your own social media marketing service. You can grow your home business and also, start your own business online. Master the short form content marketing and just let your creative self go free.