Content syndication, when it comes to SEO top SERPS positioning, will keep you busy, but will ultimately provide your website zero nourishment. If the sites you choose to syndicate and has allowed you to syndicate with are larger and more regarded, then some of that authority can also be passed to you. Content syndication is the process of duplicating and posting content you already published on your website to a third party site. When properly implemented, the technique to drive traffic to your blog may work.
When you syndicate your content, you create duplicate pages with identical content that search crawlers go through and try to find the original source of the content. The downside is that, the pages of the website you probably syndicated your content may rank higher than your original content.
The reason for this is that the website you allowed to hold your duplicate content has more activity on them than your own blog. As a result, Google will rank that website higher, and start sending traffic to your duplicate pages, instead of to the source, which is your blog.
The worst case scenario is when Google treats your page as the duplicate content, and then hides your original page source from the search results. Guess, the efforts work against you, when the very people you are trying to attract goes to the other website.
Your conversion rates suffer when your expected traffic pretty gets diverted. If you syndicate your content on other sites, Google will always show the version they think is most appropriate for users, which may not be your original post.
Also, there are some websites that make their link attribution to no follow or no index. This means, you just sent your original content straight to the land of forgotten links!
Content creation is not all about SEO.
Content syndication is about brand awareness and when you syndicate your content, especially on multiple websites, the origin of the source can get lost in the mix. Over time and across multiple platforms, it gets forgotten and so is your brand.
So, instead of trying to syndicate your content and get it duplicated, you would be better served if you create original content in your blog, and later, as a result, gain traction for larger traffic. Do it the other way around.
Let the other websites find you and link back to your content. This linking technique is very safe, without the risk for creating duplicates.
What about the big sites with syndicated content?
Most influential sites on the web that feature syndicated content are the New York Times, the Huffington Post, and the CNN. Content syndication is a very low cost strategy that can get your content further.
Content syndication is much cheaper and quicker than writing a new blog post for a third party site. You probably will burn out writing an original blog post for your blog and for those third party sites.
Now, let us hear what others say about syndicated content. Syndicating content is a content marketing tactic, where you either share your own content to another website, or as another website permission to feature their content on your blog.
It has always been a great idea to feature content helpful and useful to your audience. Adding syndicated content instantly diversifies your content and brings something new and valuable to your audience, even if it isn’t new to the web.
A mix of syndicated and original content can drive traffic to your website!
You can do what is acceptable to both sides. You can publish the original content on your site and get a mix of syndicated content to add flavor.
Try to publish at a content syndicator that allows you, as an author, to provide a link back to your site within your guest post. For example, Inc., Business Insider, Slate, and Time. Medium is also a great place to do some self-service syndication.
Another website to try is the LinkedIn and the Huffington Post. Business2Community is another good place for self-service syndication. Articles that gets published there also gets syndicated to large sites.
Content syndication is incredibly valuable. You can publish syndicated content from other relevant publications on your blog. Syndicate your blog content to other relevant publications.
Here is another one that might just work for you – a syndicated Title. You can copy the title of the most read content from another site and you create your own curated content. Sounds good?
What am I talking about?
You can start a search for a topic using a specific keyword. In the SERPS, choose the title of the first website that comes out, and then, choose the first three content that comes out in the SERPS for the content curation. The result would be better content than any of them.
There is a possibility that Google might make your version as the original, because you created a better article packed with the right information, and thus, as a result, send more traffic to your curated page.
Content syndication can be good when your efforts will work for you and not against you. You just have to redefine the proposition and differentiate your position from those websites you syndicated the content. Distribution of your content is crucial.
Content syndication is not a new tactic. Just take a look at Yahoo or MSN. Thousands of articles were syndicated across their platforms from other news publications. These high traffic sites feed with syndicated content.
Facebook Instant Articles for content syndication?
The Instant Articles is very promising. This syndication model gives newswires, bloggers, and global content providers a means to promote and repurpose their content through Facebook. The repurposed content, then engages with new demographics and audiences.
You need good content to make those networks effective.
Before you consider content syndication, you need to ensure your own house is in order, which means your own content strategy, delivery, and team should be in place and are producing on-going, consistent content.
Here is the thing.
Maybe your content has already driven engagement, but by repurposing the existing content to reach new audiences and demographics, really can take your blog to the next level.
Reinvent your branded content so you can distribute it through different channels and reach new audiences. This drives opportunities for cross marketing advertising opportunities.
You need to make a list of your pipeline of potential syndication partners. Get insights about their audiences and fine tune the content you want to syndicate. Measure the impact of syndication.
Paid content syndication websites
Titles are incredibly important for content syndication. You need to stand out, and the title can get you clicked more than the other content competing against your post. Analyze your syndication results, and see which title gets the most response.
Tweak your current titles to fit the formula. Be keen on feedback as to which posts your target audience wants to read. The Buzzfeed community is also another trustworthy platform you can repost your content.
The main reason you should consider syndicating your content is getting exposure to a considerably larger audience of the other website. Other people’s audiences should be of interest to you. Syndicate only to sites that are relevant to your business.
Try syndicating your content to sites that are of higher authority than your site. Exposure to their audience brings obvious reputation and visibility benefits.
Do not syndicate every piece of content from your site. That will create a situation when nothing original or no unique content is left for your audience. Decide which content you can repurpose and syndicate on a specific site.
You can organically syndicate your content or be in the related posts of other bloggers. You can create a group and appear in each other’s blog. Here is a good list of free organic content syndication websites
- Hacker News
- Blog Catalog
- Blog Carnival
- Ice Rocket
Repurposing your content to fit more people can also give you more inbound traffic. By posting your blogs, graphics, and videos on other sites, you have the means to significantly grow your reach. By providing backlinks to your blog, you are able to drive huge traffic to your site. You can very well increase your lead generation efforts with less expense, consider a better content management strategy by correctly syndicating your content. Who knows you might end up in the top SERPS positioning!