Inbound links highly contribute to your page ranking and website search engine optimization goals. You have to play smart and make sure all these links are directed to the right page. The more inbound links you have, the higher would be your domain authority. Building inbound links puts you on a better SEO positioning. One efficient way to do this is to use your bloggers’ email list. Send the link of the article you want to promote, so that when they write a blog, they would refer to your article and link back to your site.